Editor’s Note: This post was originally published on the Wharton Magazine blog.
By Bob Natiello WG’56, Author, Retired Advertising Executive
More than 50 years have passed since Corning Inc. launched CorningWare in 1958, its most important consumer product since the 1915 introduction of Pyrex brand bakeware. With pre-World War I homemakers marveling at the concept of baking their cakes in clear glass, Corning believed that 1960s housewives were sure to spark to its newest ceramic advance. Imagine being able to fry in a beautiful opaque dish placed directly on an open flame. Made of space-age Pyroceram, CorningWare astonished saucer-eyed housewives with its ability to move directly from freezer to flame without cracking because of extreme temperature changes. At the end of this shocking journey, CorningWare could be conveniently brought, in all its appealing whiteness, directly to any formal table setting.