Tag Cloud
acrobat adobe advertising air apple cable TV chrome cinema comic-con comic books convergence dr. horrible flash garrett brown gonzales cantata google hulu imax innovation interview iphone john warnock jon foy joss whedon kevin lynch knowledge@wharton lance weiler marketing melissa dunphy microsoft monetization movies redbox resurrect dead ria silverlight sony stephen elop steve jobs television time warner toynbee tiles warner brothers wondercon yahooMonthly Archives
- May 2012 (1)
- March 2012 (2)
- December 2011 (2)
- October 2011 (3)
- July 2011 (1)
- June 2011 (1)
- April 2011 (2)
- March 2011 (2)
- February 2011 (1)
- January 2011 (1)
- December 2010 (1)
- September 2010 (1)
- June 2010 (1)
- February 2010 (1)
- January 2010 (2)
- December 2009 (2)
- October 2009 (3)
- September 2009 (2)
- August 2009 (2)
- July 2009 (5)
- June 2009 (4)
- May 2009 (2)
- April 2009 (4)
- March 2009 (7)
- February 2009 (5)
- December 2008 (2)
- November 2008 (8)
- October 2008 (2)
- September 2008 (2)
- August 2008 (12)
- July 2008 (1)
- June 2008 (4)
- May 2008 (2)
- March 2008 (8)
- February 2008 (8)
- January 2008 (5)
- December 2007 (7)
- November 2007 (1)
- September 2007 (1)
Maybe More Really is More in TV Advertising
In “The Hulu Effect at Fox TV? Less is More in TV Advertising” last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having … Continue reading
Posted in media, technology
Also tagged cable TV, comcast, hulu, monetization, television
3 Comments
The Hulu Effect at Fox TV? Less is More in TV Advertising
The current (December 8 – 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model — running fewer ads per show. That’s right, less advertising. The network is running only about 5 … Continue reading
