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IMAX Brand Blur: As IMAX Screens Get Smaller, the Competition is Getting Bigger
As noted previously, IMAX is extending — some would say blurring — the IMAX brand by retrofitting existing multiplex theaters with larger screens and upgraded sound systems. The Wall Street Journal reports that competitors are moving into the territory of … Continue reading
The IMAX Conundrum
Updated, May 23, 2009 When I interviewed IMAX CEO Rich Gelfond (then co-chairman and co-CEO) for Knowledge@Wharton two years ago, it seemed like the best of times and the worst of times for the company. While IMAX had done record … Continue reading
