Tag: marketing

Old Habits Die Hard: What Matters in Media Metrics

In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon’s “Dollhouse” and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite … Continue reading 

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Avoiding the “Excluded Middle”: Counter Moves in a Down-Market Trend

Jon Fine’s “Media Centric” column in the December 13 BusinessWeek describes the launch of Tyler Brûlé’s Monocle magazine which, contrary to current publishing trends, focuses on a high-end product that revels in its print origins. Fine writes, “In a manner … Continue reading 

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