Tag Cloud
acrobat adobe advertising air apple cable TV chrome cinema comic-con comic books convergence dr. horrible flash garrett brown gonzales cantata google hulu imax innovation interview iphone john warnock jon foy joss whedon kevin lynch knowledge@wharton lance weiler marketing melissa dunphy microsoft monetization movies redbox resurrect dead ria silverlight sony stephen elop steve jobs television time warner toynbee tiles warner brothers wondercon yahooMonthly Archives
- May 2012 (1)
- March 2012 (2)
- December 2011 (2)
- October 2011 (3)
- July 2011 (1)
- June 2011 (1)
- April 2011 (2)
- March 2011 (2)
- February 2011 (1)
- January 2011 (1)
- December 2010 (1)
- September 2010 (1)
- June 2010 (1)
- February 2010 (1)
- January 2010 (2)
- December 2009 (2)
- October 2009 (3)
- September 2009 (2)
- August 2009 (2)
- July 2009 (5)
- June 2009 (4)
- May 2009 (2)
- April 2009 (4)
- March 2009 (7)
- February 2009 (5)
- December 2008 (2)
- November 2008 (8)
- October 2008 (2)
- September 2008 (2)
- August 2008 (12)
- July 2008 (1)
- June 2008 (4)
- May 2008 (2)
- March 2008 (8)
- February 2008 (8)
- January 2008 (5)
- December 2007 (7)
- November 2007 (1)
- September 2007 (1)
Maybe More Really is More in TV Advertising
In “The Hulu Effect at Fox TV? Less is More in TV Advertising” last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having … Continue reading
Scott Kirsner’s “Fans, Friends, and Followers”: How Artists are Using the Internet to Build an Audience
In his new book, Fans, Friends, and Followers, Variety columnist and CinemaTech blogger Scott Kirsner tackles one of the key issues facing contemporary creative artists: how to build an audience and generate revenue to support their work. The means of … Continue reading
