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Maybe More Really is More in TV Advertising
In “The Hulu Effect at Fox TV? Less is More in TV Advertising” last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having … Continue reading
Posted in media, technology
Also tagged advertising, cable TV, comcast, hulu, monetization
3 Comments
Old Habits Die Hard: What Matters in Media Metrics
In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon’s “Dollhouse” and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite … Continue reading
Technological Disjunction
With the President and the Congress tussling over the date of the transition of broadcast television from analog to digital, this may be an opportune time to reflect on the magnitude of this event. With an estimated 6.5 million homes … Continue reading
Posted in media, technology
3 Comments
The Hulu Effect at Fox TV? Less is More in TV Advertising
The current (December 8 – 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model — running fewer ads per show. That’s right, less advertising. The network is running only about 5 … Continue reading
